United Bank has entered into a partnership with Zogo, a leading financial technology company, to bring Zogo's app to its account holders and families. The app, which was developed by a group of Duke University students, guides users through 400+ bite-sized financial educational modules. All of Zogo's content meets the national standards for financial literacy! As users successfully answer questions, they will accumulate points that they can redeem for gift cards (and other rewards).

84% of teens say they look to their parents for information about money, according to a study by Junior Achievement. However, T Rowe Prices 11th Annual Parents, Kids, and Money Survey found that nearly half of parents said they miss opportunities to talk to their kids about money. And a quarter said they are very reluctant to discuss financial topics with their kids. However, the same report found that 3 out of 4 parents think financial apps are a good way to teach about financial matters. 

"Growing up, we didn't have good experiences learning finance," added Bolin Li, CEO, and co-founder of Zogo. "With Zogo, we wanted to create a financial education experience our peers would actually use. We are excited to partner with United Bank. to bring this vision to life."

The Zogo app is now available to account holders of United Bank at no cost on both the Apple App Store and Google Play Stores.